Drop Website — Case Study

The Challenge

Before launching on app stores, Drop needed a professional web presence for beta distribution — a landing page that communicates the platform's value proposition, hosts APK downloads for all three apps, and converts visitors into early adopters.

Our Solution

A conversion-optimized Next.js landing page with integrated beta distribution:

• APK Download Hub — Direct download links for the Customer, Rider, and Vendor beta APKs with installation instructions and version tracking
• Feature Showcase — Animated sections highlighting the platform's key capabilities: real-time tracking, M-Pesa payments, multi-vendor discovery
• Responsive Design — Mobile-first layout ensuring the landing page works flawlessly on the same devices that will run the apps
• SEO Optimized — Proper meta tags, Open Graph images, and structured data for Kenya-focused search visibility

Technical Highlights

• Next.js App Router with static generation for instant page loads
• Tailwind CSS for responsive, utility-first styling
• Deployed on Vercel with global CDN distribution
• Optimized Core Web Vitals — LCP < 1.5s, CLS < 0.05

Results